Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
GameSquare and Chartis are building a standardized measurement layer for creator impact, aiming to make influencer ROI as auditable as media spend.
A brand playbook for TikTok Shop live commerce: how to structure real time product demos that actually convert browsers into buyers.
Only 27 percent of B2B marketers use LinkedIn short form video, but early movers are quietly winning the attention gap competitors are ignoring.
A practical CTV and streaming expansion playbook for brands funding creator originated shows, covering budgets, rights, and measurement.
A tactical guide to the YouTube Podcasts tab, covering sourcing, budgets, compliance, and ROI measurement for long form creator deals.
Lemon8 is quietly building a high-intent lifestyle audience. Here’s how brands can use it for discovery, UGC sourcing, and low-cost testing.
Rare Beauty’s Rare Impact Fund shows how mental health creator partnerships build measurable brand trust without sacrificing authenticity.
A practical framework for vetting X Premium creators before locking them into long-term brand retainers, with risk checks that protect budget.
WhatsApp Channels let brands push creator content straight to high intent buyers, skipping algorithms entirely. Here’s the operational playbook.
Bluesky creator vetting now determines which partnerships survive once the algorithm matures and discovery gets competitive.