Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Direct to consumer sales via specialized messaging networks is becoming a core growth channel for brands that want higher engagement,…
In 2026, property buyers expect immersive digital experiences before they book a visit. This case study on real estate video…
Building a product in 2026 means turning user feedback into a system, not a suggestion box. This playbook for community…
Case Study: How a SaaS Brand Used Build in Public for Radical Growth is more than a catchy narrative in…
Interactive polls and high engagement gamification on LinkedIn can turn passive scrolling into active participation, helping brands, executives, and creators…
In 2026, travel brands compete in crowded search results, rising ad costs, and fragmented customer journeys. This case study shows…
Local news sponsorships are becoming a strategic growth channel as communities rebuild trusted information sources outside traditional newsroom models. In…
TikTok recruiting for manufacturing is no longer a novelty in 2026. For specialized roles, it can outperform traditional job boards…
Meta Broadcast Channels for B2B growth are becoming a practical way to reach buyers, customers, and partners with direct, low-friction…
Subscription fatigue and rising acquisition costs are forcing consumer brands to rethink retention. This Case Study: How a CPG Brand…