Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A practical guide to TikTok Shop attribution setup, connecting creator content to GMV reporting so brands can prove real revenue impact.
TikTok Shop and Amazon Influencer Program reward creators differently. Here’s how brands should split budget based on GMV and payout data.
A practical checklist for aligning inventory systems with TikTok Shop’s creator led sales velocity before stockouts tank your rankings.
La Redoute’s 80-plus creator Black Friday campaign hit 14 percent ROI by pairing tiered creator mix with hard sales attribution.
BeReal for brands in 2026: the unfiltered format still has an audience, but conversion requires structure, not spontaneity.
Kick’s live commerce rollout gives brands a lower-cost, lower-moderation alternative to TikTok Shop. Here’s the playbook before you commit budget.
X creator subscriptions are cheap and easy, but brands still need paid partnerships for reach, targeting, and measurable ROI.
Threads’ 2026 algorithm update rewards reply depth and niche consistency over follower count, changing how brands plan organic content.
TikTok Shop’s affiliate dashboard and traditional brand briefs serve different goals. Here’s how to choose, or blend, both for your team.
GameSquare and Chartis are building a standardized measurement layer for creator impact, aiming to make influencer ROI as auditable as media spend.