Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
OpenAI’s ad pilot inside ChatGPT is reshaping search. Here’s how brands should test creator content before rivals lock in the playbook.
New Engen’s Grapevine acquisition shows how brands scale UGC from awareness to conversion without losing creative quality or compliance control.
A brand-side guide to positioning creator content so it surfaces, converts, and stays compliant inside OpenAI’s ad-enabled chat commerce experience.
Notion’s Creator Ambassador Program shows B2B SaaS brands how to turn power users into a scalable, compliant acquisition channel.
Fortnite brand activations can outperform TV in reach and dwell time, if brands treat Creative mode as media strategy, not a stunt.
X Communities let B2B brands reach niche buyers by function and industry, not follower count. Here’s the targeting playbook.
A bidding playbook for TikTok Search Ads targeting creator-driven discovery queries, with budget, compliance, and measurement tactics.
The YouTube Community Tab quietly drives retention and watch time, yet most brand playbooks skip it entirely. Here’s how to fix that.
A practical Roblox brand playbook for scaling immersive creator experiences with real ROI, compliant partnerships, and measurable outcomes.
A practical Roblox brand playbook for marketers building scalable, compliant, ROI-driven immersive creator experiences.