Browsing: Case Studies
A 19% conversion rate reveals how India’s livestream selling boom is rewriting the shoppable video playbook for global brands.
Estée Lauder’s global influencer executive role is standardizing creator tech procurement across 20+ brands—here’s what it means for the industry.
Stanley cleared overstock tumblers on Whatnot by turning them into live auctions, proving livestream commerce can rescue dead inventory.
Amazon Live’s tiered creator model pairs macro reach with nano-talent discovery, cutting CAC while building a scalable creator pipeline.
Crocs turned a $6 charm into a TikTok collectibles economy, proving nano-creators drive more retail velocity than celebrity drops.
Kalshi’s TikTok livestream betting content exposed a regulatory gray zone — here’s what sportsbook marketers must do differently.
A mobile gaming app cut TikTok install costs by rapidly testing video-ad variants, proving iteration speed beats creative perfection.
Duolingo turns one TikTok hit into a week of platform-native content, cutting production costs while multiplying reach. Here’s the system.
Estée Lauder’s global framework standardizes influencer roles across 20+ brands, cutting redundancy and giving regions room to localize.
Whatnot’s livestream auction format turned collectibles resellers into its highest-LTV creator cohort by rewarding urgency, trust, and repeat buying.