Browsing: Case Studies

CeraVe turned a viral celebrity name mix-up into a dermatologist-backed campaign that drove measurable sales lift, and the playbook is repeatable.

QYOU Media’s Chatter Studios India expansion shows how offshoring vertical video cuts per-asset costs without sacrificing brand-safe quality.

e.l.f. Beauty turned TikTok Shop livestreams into a nine figure revenue channel. Here’s the operational playbook brands can actually copy.

Advertising Week’s $100 million Dhar Mann deal target breaks down into licensing, CPMs, and studio economics brands should model before copying it.

Estee Lauder’s AI Everywhere strategy shows how beauty brands can scale creator ops without losing the human touch.

Liquid Death turns micro creator UGC into a trackable revenue engine using unique codes, whitelisting, and tiered payouts instead of flat fees.

Alo Yoga’s affiliate equity model pays creators like partners, not vendors, and it’s rewriting the ROI math on influencer commissions.

Prime Hydration’s creator-owned brand model shows how founder equity, not paid sponsorships, built a billion-dollar beverage business.

New York Fashion Week now runs on creator ROI, not just front-row seats. Here’s how brands measure and mitigate risk.

Henkel’s retail media playbook shows how FMCG brands can fuse creator commerce with first-party retail data for measurable ROI.