Browsing: Industry Trends

The HyperM and Roots N Wings merger shows AI marketing vendor consolidation is accelerating, and brands need a new vendor risk playbook.

GM’s Martech Lead posting is a blueprint for creator attribution hiring: the skills brands need now span data, media, and measurement.

TikTok Shop’s creator economy hit $23.4B in GMV, with creators driving 75%. Here’s what that means for brand budgets and risk.

Prompting gets you faster outputs. Systems thinking gets marketing teams compounding results, fewer fire drills, and measurable ROI.

Brands are ditching one-off campaign shoots for reusable creative libraries that cut production costs and speed up go-to-market.

GEO and AI search are rerouting retail media budgets away from paid placements toward content built to win AI-generated answers.

Low quality AI content is flooding search results, and the resulting trust collapse is now a measurable brand risk marketers can’t ignore.

Last click attribution is breaking under creator-driven buying journeys, pushing marketers toward multi-touch and incrementality models.

AI matching platforms now sort 33 million creator SKUs by performance data, turning influencer sourcing into a supply chain discipline.

TikTok now commands 60 percent of short form video engagement. Here’s what that concentration means for brand budgets, risk, and platform strategy.