Browsing: Industry Trends

Supplement brands are shifting ad dollars from Meta to TikTok Shop, chasing lower CAC, faster GMV, and creator-led trust.

Livestream commerce has overtaken static posts as creators’ top revenue source, forcing brands to rethink budgets, KPIs, and platform bets.

AI first creator operations are becoming the default model as brands chase measurable ROI, faster workflows, and lower compliance risk.

AI first creator operations are becoming the default model as brands chase speed, lower costs, and defensible ROI heading into next year.

Dentsu’s Making It Real report reveals where CMOs plan to shift creator spend next year, and the risk-mitigation logic behind it.

Neobanks are ditching flat influencer fees for CPA based creator deals, tying payouts to funded accounts and approved applications.

IAB Hong Kong C26 puts AI reimagined marketing on the agenda, and creator budgets will feel it first through attribution, fraud risk, and headcount.

HyperM Korea’s merger with a rival AI creator platform signals a consolidation wave reshaping how brands buy influencer tech.

Audio budgets are climbing as brands move dollars from crowded social feeds into podcasts and radio for trust, reach, and measurable ROI.

CAC payback period is replacing CPM and engagement as the metric that decides whether influencer budgets survive the next finance review.