Browsing: Industry Trends

CMO hiring is surging again, but boards now want AI fluency and measurable ROI, not just brand storytelling credentials.

European brands finally close the influencer ROI measurement gap, but the fix came from contracts and data plumbing, not new platforms.

Brands are ditching follower-count minimums for engagement and content quality, rewriting UGC creator vetting around proof, not reach.

Nearly half of social advertisers still can’t reach the right audience. Here’s what changed and how brands are fixing targeting in-house.

Most influencer attribution models miss two thirds of actual purchase influence. Here’s how to fix funnel measurement before budgets get cut.

Europe’s TV networks are copying creator-feed pacing, and sponsors who don’t adapt their buys will overpay for underperforming placements.

Distributed fan pages now function as paid media networks for brands, but most contracts and measurement models haven’t caught up.

Winning creator ads now decay in roughly 36 days, forcing brands to rebuild testing cadence, budgets, and creative pipelines.

Creator-hosted ads are outperforming brand-handle media on CTR and CPA, and that gap should reshape how budgets get planned.

France’s UGC rates tripled in months while Spain stalled. Here’s what’s driving the price gap and what it means for brand budgets.