Browsing: Industry Trends

The AI-MarTech market’s climb to $74 billion is reshaping vendor bundles, and renewal cycles will decide who wins the margin.

Global sentiment data shows consumers sharing less data for personalized ads — here’s what’s driving the shift and how brands should respond.

New buyer sentiment data shows marketing leaders increasingly distrust “AI-powered” labels, forcing vendors to prove ROI, not just claim intelligence.

Declining redemption rates reveal a loyalty crisis: members are enrolled but disengaged. Here’s what’s driving it and how brands should respond.

Compensation data shows AI-governance skills now command a marketing salary premium of up to 40% — here’s what it means for hiring and budgets.

Passkeys are killing the email/password login, and with it, the cookie-based data pipeline brands have leaned on for a decade.

Consumer preference for brands that publicly limit AI use is measurable, growing, and reshaping marketing strategy, disclosure, and creative ops.

Rising CAC is pushing marketing budgets toward retention, loyalty, and lifetime value. Here’s what brands are doing differently.

Internal culture surveys show a widening AI fluency gap between marketing teams — and it’s now a bigger risk factor than budget or headcount.

AI data centers’ soaring power demands are quietly inflating martech and creator platform pricing — here’s what brands should budget for.