Browsing: Industry Trends

Cookie deprecation broke attribution. Marketing mix modeling is filling the gap — here’s how to run MMM without repeating its old mistakes.

AI shopping assistants are replacing search as the first stop for product discovery, forcing brands to rethink SEO, creator strategy, and attribution.

Four platforms, four commerce models: why matching TikTok Shop, Instagram, YouTube, and LinkedIn to the right category now drives ROI.

Generative search is siphoning clicks by category — here’s which verticals are bleeding traffic fastest and how brands should respond.

As AI-martech vendors consolidate, brands must rethink contract renewal strategy to avoid lock-in, hidden fees, and lost leverage.

As AI answer engines eat organic clicks, paid media becomes the reliable attention channel — here’s how to rebalance budget without wasting spend.

A creator-economics-literate CMO isn’t optional anymore. Here’s what Marketscale’s data means for marketing leadership hiring and org design.

Social-search discovery is rewiring the purchase funnel — here’s how brands should rebuild strategy, budgets, and measurement around it.

Agentic AI needs one identity graph to work across platforms — here’s how brands should rebuild their MarTech stack before it breaks.

Brands are ditching one-off rate battles for multi-cycle creator testing, trading short-term savings for compounding creative ROI.