Browsing: Industry Trends

Youth unemployment is pushing under-25s into creator work en masse, forcing brands to rethink sourcing, vetting, and pay in their talent pipelines.

Some brands are dialing back AI targeting to rebuild trust — here’s what un-personalization means for budgets, creative, and compliance.

India’s creator economy just hit 25 million professionals. Here’s what that scale means for brands sourcing APAC talent, budgets, and vetting workflows.

McKinsey data shows half of consumers now start product research in AI search — here’s how brands should resequence content investment.

A practical compliance map for brands navigating EU DSA, US state AI laws, and FTC Section 5 across influencer and AI marketing programs.

Netflix, Amazon, and Google now control most CTV ad inventory, forcing buyers to rethink upfront strategy, pricing leverage, and measurement in 2026.

As screen time shrinks and AI automates ad buying, brands must plan for attention scarcity, not just efficiency gains.

28 marketing leaders at Cannes 2026 agree: AI can draft and optimize, but judgment, taste, and hiring calls stay human.

Five companies absorb most AI venture capital. Here’s what that concentration means for martech vendor risk and procurement strategy.

Google’s AI Overviews cite the same trusted, well-structured pages that already rank—here’s why classic SEO signals still decide who wins.