Browsing: Industry Trends

UK marketers now rank influencer marketing as a core growth lever, outpacing the rest of Europe. Here’s what’s fueling the shift.

Eight agentic marketing tool launches in two weeks are forcing brands to rethink stack consolidation, vendor risk, and operational bloat.

UGC video clip rates now range $25 to $120. Here’s how brands should benchmark creator production costs and budget for 2026 campaigns.

Bot and fake followers now drive most influencer fraud reports, and brands footing the bill need a verification playbook before the next campaign brief.

61 percent of consumers expect disclosure when employees promote brands online, forcing a rethink of unpaid advocacy programs.

Nearly half of consumers trust frontline employees over executives, forcing brands to rethink influencer and content strategy fast.

Promo codes still drive 45.9% of influencer attribution despite better tools, here’s why brands keep clinging to the old stack.

Bottom funnel conversion metrics keep improving, but awareness campaign ROI remains stubbornly unprovable, and brands are tired of waiting.

The Brandtech Group’s new data and AI practice shows holding companies are betting on infrastructure, not headcount, to win client budgets.

Influencer AI can find creators in seconds but still can’t prove what their content earned, and that gap is quietly inflating marketing risk.