Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Unboxing content is a proven strategy to boost product sell-through in today’s ecommerce landscape. As consumers seek transparency and authenticity,…
Crafting high-performance creator scripts is essential in 2025 for content professionals aiming to captivate audiences and maximize engagement across platforms.…
High-performance creator scripts are essential for anyone looking to scale content output, engage audiences, and optimize workflow. As content creation…
Mastering how to create story-driven influencer content series is the key to building authentic connections and capturing audience attention in…
Learning how to direct creators without killing their authenticity is crucial for brands seeking results from influencer partnerships in 2025.…
Want to boost your brand’s impact on social media? Learning how to craft influencer content that feels native, not forced,…
Evergreen influencer content is the key to long-term digital success, attracting ongoing attention and engagement without expiring. Discover how to…
How to build creator alignment without over-briefing is a critical challenge for brands seeking authentic partnerships with creators in 2025.…
Finding the sweet spot for creator alignment without over-briefing is essential for productive brand partnerships. Overly prescriptive briefs can stifle…
Repurposing influencer testimonials into ads is a game-changing strategy to boost brand trust, engagement, and ROI. Leveraging genuine recommendations from…