Author: Eli Turner

Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Starting a YouTube channel for your brand in 2025 is a powerful way to connect with audiences, build credibility, and…
The art of the elevator pitch has become essential in 2025’s fast-paced business landscape, enabling brands to concisely communicate their…
A strong mission statement sets your business apart in today’s crowded market by clearly defining your brand’s why. Not only…
A brand style guide for your social media channels ensures every post, comment, and campaign consistently reflects your brand identity.…
Creating a blog for your business that drives traffic and leads is essential in today’s competitive digital landscape. With the…
The art of the follow-up is essential for nurturing leads in today’s competitive landscape. Done well, it builds trust, accelerates…
A strong brand identity is the engine behind business growth in 2025, powering customer trust and shaping perceptions. Branding is…
A brand kit is a crucial asset for any business looking to present a consistent, memorable image across all platforms.…
A strong company brand voice and tone guide is an essential tool for establishing trust and recognition in today’s competitive…
The art of storytelling in B2B marketing has emerged as a powerful way to build trust, engage audiences, and set…