Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The unboxing craze has transformed digital content, with two dominant styles captivating viewers: ASMR and chaos editing. This evolution in…
Typography as a visual hook is revolutionizing digital design through kinetic text trends, captivating audiences and enhancing brand communication. In…
Mastering the “split screen” format for educational content can dramatically boost both learner engagement and retention. This dynamic visual technique…
The art of the “supercut”—a curated montage of user-generated content (UGC) for ads—is revolutionizing brand storytelling in 2025. By harnessing…
Creating “Easter Eggs” in video content can significantly boost rewatches and audience engagement. By skillfully embedding hidden elements, video producers…
The “oddly satisfying” content niche captivates millions by showcasing visually and sonically pleasing moments, from smooth slime to perfect paint…
Editing pacing shapes the rhythm and feel of every film, television show, and online video. Understanding fast cuts versus slow…
The green screen commentary format has revolutionized digital storytelling by allowing creators to place themselves directly in front of any…
Framing and composition for vertical video is more essential than ever as audiences increasingly consume content on mobile devices. From…
Typography trends in social video editing are transforming how brands and creators engage audiences. The right text style, animation, and…