Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Documentary-style content has paved the way for long-form influencer partnerships in 2025, letting brands and creators tell immersive stories that…
360-degree video and VR content with influencers are transforming digital marketing as we enter 2025. These immersive formats allow brands…
Educational content partnerships with expert influencers are reshaping how organizations share knowledge and build trust online. By collaborating with respected…
In today’s digital marketing landscape, brands are constantly comparing podcast sponsorships vs traditional influencer posts to maximize return on investment…
Live shopping events are rapidly transforming ecommerce by blending influencer-driven content with instant commerce capabilities. Brands, influencers, and consumers converge…
Behind-the-scenes content offers brands and creators a unique pathway to connect with their audiences. By revealing authentic moments, you invite…
Interactive content formats are transforming digital engagement, with polls, quizzes, and AR filters driving deeper connections and longer interactions. As…
User-generated content campaigns leverage your customers’ creativity to amplify brand visibility and build lasting trust. By turning satisfied buyers into…
Building employee advocacy programs alongside influencer campaigns amplifies brand reach, builds trust, and drives measurable results. Integrating both strategies harnesses…
A strong brand community offers a powerful way to create a competitive advantage in today’s rapidly shifting marketplace. By fostering…