Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The power of social proof shapes consumer decisions in today’s digital landscape, where trust is currency. Testimonials and reviews are…
A brand mascot can become your company’s most memorable ambassador, embodying values and sparking meaningful connections with your audience. In…
Mastering the art of the headline is crucial for standing out in today’s crowded online world. A compelling headline does…
A well-written white paper serves as an authoritative content asset to inform prospects, nurture trust, and drive high-quality leads. In…
A strong value proposition is the cornerstone of brand success in today’s competitive landscape. Defining what sets your business apart…
Launching a podcast can be a game-changer for your brand’s visibility, credibility, and customer engagement. This guide to creating a…
A content calendar is an essential tool for managing your owned media channels, streamlining your content creation process, and ensuring…
The hero’s journey: a storytelling framework for brand marketing is revolutionizing the way businesses connect with their audiences in 2025.…
Crafting the perfect “call to action” (CTA) is crucial in digital marketing. The art of writing a powerful call to…
Every successful business understands the power of a compelling brand story that resonates with customers. In today’s crowded marketplace, an…