Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The art of the creative prompt is essential for brands and agencies seeking to inspire—rather than restrict—their creator partners. A…
Launching an influencer campaign focused on driving user-generated sound on TikTok can be a game-changer for your brand in 2025.…
Creating an influencer-powered street team for product launches gives brands rapid access to authentic communities and drives buzz ahead of…
Partnering with chef-fluencers is rapidly becoming a core strategy for food & beverage brands seeking meaningful, measurable growth. By leveraging…
The rise of “anti-perfect content” is redefining how audiences connect with creators. By emphasizing authenticity, unpolished, relatable influencer posts attract…
Launching an influencer-led podcast for your brand can amplify your voice in today’s competitive digital landscape. Podcasts featuring industry influencers…
The psychology of gifting unboxing videos reveals why this content has become irresistibly persuasive on social media in 2025. These…
Content as a Trojan Horse is changing the way B2B companies engage decision-makers by weaving complex messages into highly entertaining…
In 2025, creating an influencer-led customer support channel via video is becoming a game-changer for forward-thinking brands. This powerful approach…
Creating an influencer-led customer support channel via video is a powerful way to boost trust, engagement, and satisfaction in 2025’s…