Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The anti-unboxing trend turns the spotlight from extravagant packaging to the value of minimalism and product longevity. As consumers crave…
Slow Content 2.0 is revolutionizing how creators approach storytelling by championing multi-year documentary projects. This thoughtful, depth-driven model forges stronger…
Partnering with homesteading and permaculture influencers is a powerful strategy for brands seeking genuine engagement in the sustainable living community.…
Ephemeral content storytelling on Instagram Stories vs. Snapchat remains a powerful tool for marketers and creators aiming to reach audiences…
The Favorite Things Video has emerged as a curated list format that builds trust, blending entertainment and authority. Audiences crave…
Ready to increase engagement and showcase your brand’s creativity? A guide to creating seamless carousel posts on Instagram unlocks a…
The “What I Eat in a Day” video format has become a staple for food and wellness brands looking to…
The product haul video remains a staple of content creation in 2025, delighting audiences with a peek at new purchases…
The interview: a content format that borrows credibility from an expert guest, is rapidly becoming a go-to strategy for brands…
The interview: a content format that borrows credibility from an expert guest, has surged in popularity among marketers craving trust…