Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Creating a YouTube channel for a B2B technology brand is a strategic move for boosting visibility, generating leads, and establishing…
A strong mission statement is the backbone of every successful brand’s content strategy. By clarifying purpose, values, and vision, your…
A robust brand style guide for a B2B SaaS product is crucial for maintaining consistency and trust across every touchpoint.…
The art of the follow-up is critical for nurturing leads in a long B2B sales cycle. Businesses that master timely,…
Building a blog that is a key asset for your ABM strategy can dramatically enhance your ability to reach high-value…
A strong brand identity system is crucial for businesses managing a multi-brand portfolio, as it unites disparate brands under a…
Developing a comprehensive brand kit for your channel partners and resellers is crucial for maintaining brand consistency and empowering your…
Mastering the art of storytelling in data and analytics for executive audiences transforms raw numbers into actionable insights and drives…
Building a consistent brand voice that can be used by AI-powered chatbots is now essential for businesses aiming to deliver…
Customer stories have the power to humanize your B2B brand and foster genuine trust. In 2025’s crowded digital marketplace, these…