Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The story behind the brand is more than a marketing tactic—it’s a powerful content format for building deeper connection with…
The unboxing video has evolved from a niche internet curiosity to a powerful force in marketing and social media. This…
The explainer video is a powerful way to transform complicated ideas into easily digestible visuals. With audiences craving clarity, explainer…
Creating cinematic short-form video with a smartphone is more accessible than ever in 2025. Harnessing the power of advanced camera…
The transformation is a powerful storytelling format for before and after scenarios, engaging audiences by visually and emotionally showcasing change.…
The myth busting format is a strategic approach to content creation that helps businesses dispel misconceptions and educate their audiences.…
The How-To Guide is a content format that establishes authority and drives trust by delivering actionable value and step-by-step expertise.…
Creating duet and stitch content that encourages collaboration on social media platforms like TikTok is a proven way to boost…
The listicle—an evergreen content format—continues to dominate the digital landscape, especially as audiences shift to short-form video. Leveraging the primary…
The challenge or contest format has become a powerful strategy for driving mass participation in the digital age. Leveraging competition,…