Author: Eli Turner

Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
As brand storytelling evolves in 2025, many companies are investing in a brand-owned podcast hosted by an influencer. This powerful…
Launching a brand-owned podcast hosted by an influencer can propel your brand’s visibility and establish deeper trust with your audience.…
Launching a brand-owned podcast hosted by an influencer in 2025 is a strategically sound way to amplify your voice and…
Sound is a transformative tool in digital marketing. Using the power of sound to choose music that enhances your branded…
Crafting an engaging video script while maintaining creative flexibility is essential for dynamic storytelling and audience engagement. Mastering video scripts…
Looking to connect with your audience on a deeper level? Creating lo-fi video content that feels authentic and relatable is…
A great creative brief is more than a list of directions—it’s a catalyst for inspired work. Done right, creative briefs…
Learning how to turn customer testimonials into high-quality influencer content is key to modern brand growth. When savvy brands amplify…
The “Meme-Jacking” Playbook unlocks the secret to authentic brand participation in viral internet trends. Meme-jacking, or riding the wave of…
An interactive Instagram Story sequence can skyrocket your engagement by turning passive viewers into active participants. By strategically using Instagram’s…