Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Building a compelling brand personality is essential for any business aiming for long-term success. Achieving a brand persona that remains…
Modernizing your brand can be a delicate process — revitalizing your image while preserving what makes your company unique. A…
Establishing a strong Clubhouse strategy is vital for brands aiming to become thought leaders in 2025’s dynamic audio-first landscape. Leverage…
A strong brand story that differentiates you in a crowded market is more critical than ever in 2025. Today’s consumers…
Building a brand identity that is both functional and emotionally resonant is essential for success in today’s dynamic market. Brand…
The art of the brand launch that generates both buzz and sustainable growth is what sets enduring companies apart in…
Building a vibrant online community is a powerful way to connect, learn, and lead in your area of expertise. A…
A strong brand purpose serves as the north star for any organization, providing clarity, motivation, and direction. Companies that align…
A strong brand purpose is the strategic foundation that connects your company’s mission to every aspect of its culture and…
Creating a brand voice that is human, authentic, and trustworthy is essential for connecting with today’s audiences. In 2025, customers…