Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The reaction video has become a staple in digital content creation, captivating audiences with genuine responses and commentary. This engaging…
The product review format is the foundation for crafting authentic, persuasive content that both informs and influences. By mastering a…
The Q&A session is a powerful way to host a live, engaging interview with a creator, driving authentic connections and…
Today, more creators than ever are striving to produce ASMR content that is both soothing and distinctly on-brand. ASMR, or…
The tutorial: a content format that provides value and sells product, has become a cornerstone in digital marketing for businesses…
The day in the life video format has emerged as a powerful tool for authentic storytelling in 2025, captivating audiences…
The day in the life video format has become a powerful method for brands and creators to connect with audiences…
The “What’s in My Bag” video is a timeless format that continues to captivate audiences across platforms in 2025. Its…
Creating data-driven infographics with influencer-sourced insights empowers brands to craft content that resonates and converts. Combining credible data with trusted…
Mastering the art of the tease is crucial for building anticipation for a campaign launch. When done strategically, teasing fuels…