Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Looking to connect with your audience on a deeper level? Creating lo-fi video content that feels authentic and relatable is…
A great creative brief is more than a list of directions—it’s a catalyst for inspired work. Done right, creative briefs…
Learning how to turn customer testimonials into high-quality influencer content is key to modern brand growth. When savvy brands amplify…
The “Meme-Jacking” Playbook unlocks the secret to authentic brand participation in viral internet trends. Meme-jacking, or riding the wave of…
An interactive Instagram Story sequence can skyrocket your engagement by turning passive viewers into active participants. By strategically using Instagram’s…
Using “before and after” content authentically and effectively can build trust and drive results for brands and creators alike. When…
The battle between educational content vs. entertaining content continues to define modern digital marketing strategies. Both play distinct roles at…
The “Problem-Agitate-Solve” framework for persuasive influencer storytelling empowers content creators to convert passive audiences into engaged fans. By understanding key…
Want to maximize your video efforts? Learn how to repurpose one “hero” YouTube video into 30 days of social content,…
Building a strong digital presence demands consistency, especially when collaborating with content creators. A brand style guide for influencer content…