Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
In 2025, audiences crave authenticity more than ever, making the behind-the-scenes content playbook an essential trust-building strategy for brands. Showcasing…
The “Hook, Story, Offer” framework for structuring high-converting influencer videos is a proven method to boost audience engagement and drive…
The “End of Language” is transforming how brands connect, moving beyond words to pure emotion and telepathy for authentic communication.…
A “haptic suit” is revolutionizing fully immersive branded experiences by bridging the gap between virtual and physical reality. As brands…
The tyranny of the niche poses a growing risk in creative and professional spheres, as hyper-specialization narrows focus and hinders…
The role of “silence” and “digital sabbaths” in creator content strategy has grown in importance, as audiences and algorithms crave…
“Digital terroir” describes how unique platform architecture shapes the distinct content cultivated by users. Each digital space has a design…
The “Ontology of the Avatar” explores what it truly means to be a virtual influencer—a digital persona with real-world impact.…
The “Semiotic Square” of influencer archetypes offers a powerful model for categorizing digital personalities. By understanding archetypes, brands, creators, and…
Non-linear storytelling in short-form video is revolutionizing how creators connect with viewers. By reshaping narrative structure, this technique can boost…