Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The aesthetics of glitch have captured global fascination as AI tools perfect images, music, and design. As creators increasingly celebrate…
In 2025, the rise of digital realities and artificial intelligence has blurred the lines between “real” and constructed truths, birthing…
The rise of virtual influencers has redefined online culture, marketing, and even our understanding of authenticity. A Baudrillardian analysis of…
The concept of the “psychogeography” of influence reveals how physical location shapes digital content in subtle but significant ways. From…
In 2025, creators grapple with “The Algorithmic Self,” navigating personal authenticity amid aggressive platform incentives. As TikTok, YouTube, and Instagram…
The Ephemeral Web is rapidly transforming marketing strategies as self-destructing content becomes the new norm. Brands now face unique challenges…
Navigating “the aspirational gap” in content creation means balancing inspiration and relatability—empowering audiences without leaving them feeling excluded. With increasing…
The anti-unboxing trend is gaining momentum as more creators shift focus from flashy first impressions to thoughtful content centered on…
Slow Content 2.0 is redefining modern storytelling by empowering creators to develop multi-year documentary projects with depth and intention. In…
Partnering with “homesteading” and “permaculture” influencers can amplify your brand’s message among eco-conscious audiences and drive authentic engagement. Finding the…