Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The pillar-cluster model for SEO is transforming how brands approach content strategy in 2025, leading to higher rankings and better…
The creative brief is the cornerstone of successful project execution and team collaboration. Mastering the art of the creative brief…
The art of the creative brief is a leadership tool essential for unlocking a team’s creative potential. Done well, a…
A strong brand voice is the cornerstone of effective business communication and a key factor in standing out in today’s…
Data visualization is a powerful tool that transforms raw numbers into meaningful insights, making information memorable and actionable. In this…
A well-crafted brand style guide is the cornerstone of consistent, memorable branding in 2025. But inflexible rules often stifle creativity…
The Hero, Hub, Help content model for influencer marketing empowers brands to create consistent, strategic, and audience-focused campaigns. As influencer…
Interactive content like quizzes and polls with creators is a proven strategy to boost user engagement online. Brands and marketers…
Interactive content like quizzes and polls with creators has revolutionized online engagement in 2025, driving deeper connections and boosting brand…
Effective influencer strategies now rely on data-driven decision-making, making A/B testing for influencer marketing creatives more crucial than ever for…