Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Unlocking success in influencer marketing hinges on understanding what drives engagement and conversions. The A/B Testing Playbook for Influencer Marketing…
Creating an influencer-powered street team for product launches is a transformative strategy for brands aiming to amplify reach quickly in…
Partnering with chef-fluencers has emerged as a powerful strategy for food & beverage brands seeking authentic connections with modern consumers.…
Partnering with chef-fluencers is rapidly becoming an essential growth strategy for food and beverage brands looking to boost authenticity, engagement,…
Creating anti-perfect content has become a winning strategy for influencers seeking genuine engagement in 2025. Audiences crave realness and transparency,…
Creating an influencer-led podcast for your brand can elevate your authority, connect you to engaged audiences, and boost brand loyalty.…
The psychology of gifting unboxing videos reveals why these digital experiences captivate viewers and drive consumer behavior. As millions tune…
Learning how to create content that educates, entertains, and sells—simultaneously—is crucial for brands striving to stand out online in 2025.…
Creating lo-fi influencer content that feels authentic, not low-effort, has become essential for brands and creators in 2025. As digital…
Interactive storytelling is redefining social engagement, and mastering how to build choose your own adventure Instagram Stories can set your…