Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Sonic branding in influencer content is rapidly transforming how creators connect with audiences and brands. From memorable audio logos to…
Influencer marketing in the right to repair movement is rapidly transforming public awareness and policy choices. Activists, creators, and thought…
Launching an influencer-led certification program is a strategic way to enhance brand authority and reach. By leveraging influencers’ credibility, your…
Partnering with maker influencers on DIY and how-to content that sells product is a smart marketing strategy that leverages trust…
Sensory marketing is revolutionizing influencer content, with ASMR and immersive audio leading the way in driving engagement and brand recall.…
The psychology of parasocial relationships reveals how online audiences form one-sided bonds with creators and influencers. These emotional connections impact…
Immersive storytelling using AR filters and interactive 3D environments is redefining how brands, creators, and educators engage their audiences in…
Immersive storytelling using AR filters and interactive 3D environments has redefined digital engagement in 2025. From creative marketing to transformative…
The aspirational gap is a growing concern for creators striving to inspire audiences without making them feel excluded or inadequate.…
The anti-unboxing trend turns the spotlight from extravagant packaging to the value of minimalism and product longevity. As consumers crave…