Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Creating satisfying content like ASMR and oddly satisfying loops has captured the attention of millions, offering a digital escape into…
The story behind the brand is more than a marketing tactic—it’s a powerful content format for building deeper connection with…
The unboxing video has evolved from a niche internet curiosity to a powerful force in marketing and social media. This…
The explainer video is a powerful way to transform complicated ideas into easily digestible visuals. With audiences craving clarity, explainer…
Creating cinematic short-form video with a smartphone is more accessible than ever in 2025. Harnessing the power of advanced camera…
The transformation is a powerful storytelling format for before and after scenarios, engaging audiences by visually and emotionally showcasing change.…
The myth busting format is a strategic approach to content creation that helps businesses dispel misconceptions and educate their audiences.…
The How-To Guide is a content format that establishes authority and drives trust by delivering actionable value and step-by-step expertise.…
Creating duet and stitch content that encourages collaboration on social media platforms like TikTok is a proven way to boost…
The listicle—an evergreen content format—continues to dominate the digital landscape, especially as audiences shift to short-form video. Leveraging the primary…