Collaborating with influencers is a great way to reach new audiences, drive product sales and grow your brand. The results of these partnerships can have a significant impact on your business. However, collaborating with influencers isn’t always easy — especially if it’s the first time you’ve done it. You need to think about a lot of things before diving into this venture. Are you comfortable working with the influencer? Will they add value to your brand? Do you trust them? These are just some of the many questions that need to be answered before finalizing any collaboration.
Collaborating with influencers requires a lot of planning and execution. If you’re thinking about doing this in the near future, take some time to read our top 10 tips on collaborating with influencers in 2023.
Set Realistic Expectations for Your Influencer Campaign
When you’re collaborating with influencers, keep in mind that you can’t expect each and every campaign to be a smashing success. It takes time to build an audience, get engagement and get your name out there. This is especially true if you’re collaborating with micro-influencers. You need to be patient, give them time to create content and see how the campaign evolves over time. While you can’t control everything that happens in your campaign, you can set realistic expectations.
Don’t Forget the Value of Organic Relationships
When you’re collaborating with influencers, you’re building a brand partnership that’s inherently promotional. While you should always be aware of the value of your collaboration, don’t forget about the value that organic relationships can bring to your brand. When you collaborate with influencers, you want to make sure they’re someone who fits in your brand and can add value to your business.
For example if your brand sells organic toxic free makeup, you don’t want to hire an influencer that has promoted chemical filled products (even though they may have hundreds of thousands of followers). In the end it will only hurt your brand because it will be seen as inauthentic.
Additionally, you’ll want to make sure that the influencer is someone you trust and can work with. You need to ensure that the relationship is genuine and not just focused on the money. You can’t have a successful campaign if you don’t have strong relationships with your influencers.
Understand the Different Types of Influencers
You’ll find thousands of influencers online. Some will be more relevant to your brand than others. When you’re collaborating with influencers, it’s a good idea to make sure you understand the different types of influencers you can work with:
- Celebrities: These are the highest level of influencers. There will likely be very few in your industry that you can work with. However, if you find them, you can expect to see a huge return on investment. Celebs have massive followings and can drive thousands of clicks to your website within minutes. However, not only are they the most expensive form of influencer you can hire, sometimes their influencer reach can even be smaller than using a macro influencer because not all celebrities have high engagement rates.
- Macro influencers: These aren’t celebrities, but have large followings that often match celebrities. Macro influencers have follower counts above 100,000.
- Micro influencers: These are perhaps the most common type of influencers you’ll find on social media platforms. If you’re looking to reach audiences of any category, micro influencers tend to have high engagement and can be found in almost any niche out there.
Micro Influencers
When you collaborate with high-end influencers, you’re paying a lot of money for them to promote your brand, but it may not result in high engagement. With micro-influencers, it’s different. They have very close relationships with their audience and they’re more likely to be authentic. They’re also more likely to create content that resonates with their audience and drives results.
Know What Type of Content You Want to Create
Before you start collaborating with influencers, you need to know what type of content you want them to create. No matter what type of influencer you hire, you want to be sure that you are both on the same page when it comes to the type of content they’re creating for your brand.
When brainstorming ideas and creating a campaign, take some time to consider what your audience wants. This will help you identify what type of content you want the influencer to create. If you’re not sure where to start, try using the SWOT analysis. This will help you understand what’s currently working for your brand, where you need improvement and what type of content you should be creating. Then you can put that all into your influencer brief.
Choose the Platform Where You Want to Run Your Campaign
There are tons of platforms where you can hire influencers. However, you need to make sure that you choose the right one for your campaign. Instagram, Facebook, TikTok, and YouTube are all go-to platforms for influencer campaigns. They have large engagement rates and millions of users. If you’re looking for a more niche audience, you can hire influencers on other platforms. Social networks like Snapchat and Pinterest are also great places to find micro-influencers.
Stay on Script
When working with influencers, it’s important to stay on script. You have a lot of creative freedom when choosing who you want to work with. However, you need to make sure that you’re not asking them to create content that’s way off brand. When you work with influencers, make sure you’re clear in your brief about the messaging you want them to communicate to their followers. It’s also a good idea to provide them with some examples so they know exactly what you’re looking for.
Don’t Forget to Measure its Effectiveness
Collaborating with influencers is a great way to expand your audience reach, generate sales and achieve brand growth. However, it’s important to remember that it takes time to see results. When you collaborate with influencers, it can take anywhere from one month to three months for them to fully integrate your product into their content. This is especially true if you’re collaborating with micro-influencers. You need to make sure that you’re keeping track of your campaign’s progress.
Learn our top influencer campaign tips for collaborating with influencers, including understanding the different types of influencers, content & platforms, & measuring the success.