Author: Ava Patterson

Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to personalize your push notification and in-app message copy can dramatically enhance customer engagement in 2025. AI-driven customization…
Loyalty and referral marketing software for B2B brands is reshaping how companies build customer relationships, drive referrals, and boost retention…
Using AI to analyze and predict the lifetime value of your B2B customers is fast becoming a fundamental edge in…
Product marketers know that customer feedback and survey tools are essential for driving customer-centric innovation and success. These tools provide…
Using AI to analyze and optimize your customer onboarding experience can yield faster conversions, greater satisfaction, and increased retention. As…
In 2025, marketing analytics and business intelligence (BI) tools define how businesses grow, adapt, and stay competitive. Choosing the right…
Using AI to analyze and predict the success of a new market entry has become a critical tool for growth-focused…
A/B testing and personalization platforms for SaaS have become crucial in unlocking growth and boosting conversions. As SaaS competition intensifies…
Using AI to personalize your live chat and chatbot interactions is revolutionizing customer engagement in 2025. This approach goes beyond…
Social proof and FOMO tools for SaaS and e-commerce brands have become essential in 2025 for increasing trust, boosting conversions,…