Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and score the quality of your website’s backlinks is now essential for effective SEO in 2025.…
Google Analytics 4 for marketers is revolutionizing how brands understand their audiences and measure digital performance. With a powerful suite…
Using AI to generate topic ideas for your company blog and social media is transforming how businesses create engaging, relevant…
Managing online presence is essential for brands, making social media scheduling and publishing tools indispensable in 2025. With growing networks…
Using AI to analyze the visual composition of competitors’ social ads empowers digital marketers to decode what makes top-performing creatives…
A/B testing and CRO platforms for e-commerce have become foundational in driving sales and enhancing user experiences. As digital marketplaces…
Using AI to identify and target niche audiences on Reddit and forums has become a gamechanger for marketers in 2025.…
Choosing the right customer data platform (CDP) for mid-sized businesses in 2025 is crucial for maximizing customer insights and driving…
Using AI to analyze the syntax and structure of high-converting headlines empowers marketers with actionable insights to increase conversions and…
Account-based marketing (ABM) software for B2B is revolutionizing how companies target high-value clients. These platforms empower marketers to personalize outreach,…