Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI for predictive content performance modeling allows marketers to anticipate which pieces of content will succeed before they launch.…
In today’s rapidly evolving digital landscape, a robust competitive intelligence platform for tracking rival brands is vital for business growth.…
Using AI to identify and nurture high-potential leads from social media is transforming digital marketing in 2025. Businesses leveraging artificial…
Digital Rights Management (DRM) software for marketing assets plays a crucial role in safeguarding campaigns, controlling distribution, and ensuring brand…
Using AI to analyze the path to conversion for influencer-driven traffic has become essential for brands striving to maximize ROI…
Customer service and support software has become vital for brands striving to deliver seamless experiences in today’s digital-first world. As…
Using AI to analyze and optimize your customer service interactions can dramatically elevate customer satisfaction, streamline operational workflows, and deliver…
Marketing performance management (MPM) tools are transforming how businesses measure, optimize, and justify their marketing investments in 2025. With unprecedented…
Using AI to analyze and predict the performance of your SEO keywords can transform your organic traffic strategy. By harnessing…
Programmatic advertising platforms for brands have become essential tools in digital marketing strategies. These platforms offer automated, data-driven ways to…