Author: Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Kinetic typography, the art of creating moving text, has emerged as one of the most effective ways to capture and…
The match cut transition is transforming product storytelling in digital marketing by seamlessly linking product variants visually. As brands seek…
Symmetrical framing—now often dubbed the “Wes Anderson” edit—has become the visual signature of quirky style in advertising. Marketers have rushed…
The “Wes Anderson” edit—symmetrical framing for ads—has transformed how brands capture attention in a saturated visual market. This uniquely precise…
Accessibility in video is more important than ever as content consumption evolves. Providing captions and audio descriptions ensures everyone can…
In today’s crowded digital landscape, mastering visual hooks in the first 3 seconds is the key to stopping the scroll.…
The “Day In The Life” vlog format has surged in popularity for its ability to connect creators and audiences on…
Vertical video editing is now an essential skill for marketers, creators, and brands who want to connect with audiences on…
The “unboxing” experience has become a pivotal marketing asset for brands, requiring thoughtful design of packaging for video presentations. As…
Carousel posts are transforming storytelling across multiple slides, allowing brands and creators to deliver engaging, value-rich narratives on platforms like…