Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The “Off-Season” creator is revolutionizing how brands build lasting partnerships by structuring campaigns around creator downtime and sabbaticals. As digital…
The unboxing 2.0 era is changing brand experiences, moving far beyond the standard table-top reveal format. Today, brands, creators, and…
Async video is revolutionizing creator communications, empowering individuals and teams to share updates, feedback, and ideas without the need for…
Homesteading and off-grid influencers have captured a loyal audience passionate about self-sufficiency, eco-living, and resilience. If you want to reach…
The integration of “holographic” influencer appearances at brand events is revolutionizing real-time engagement and marketing in 2025. Brands can now…
Content as a Trojan Horse is revolutionizing B2B marketing strategies in 2025, as brands increasingly use entertaining influencer content to…
Leveraging influencer content as a powerful “Trojan Horse” has become a leading strategy for delivering complex B2B messages in 2025.…
Discover how to create an influencer-led “customer support” channel via video—an innovative strategy that goes beyond traditional help desks to…
In 2025, creators and marketers still debate whether “dayparting” influencer content — timing posts for peak audience hours — truly…
Silent activism in cause marketing is reshaping how brands connect with socially conscious audiences. Today’s consumers want authenticity, not empty…