Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
How brands can fuse live events and IRL activations into always-on creator content calendars for compounding reach and ROI.
Interactive shoppable stickers turn creator video into a checkout surface, cutting funnel friction and giving brands fresh attribution data.
Live pinned comment Q&A videos turn passive viewers into active participants, driving comment velocity and watch time brands can’t fake.
Text to speech fact videos fill feed gaps fast and cheap. Here’s how brands use the format without sounding robotic or risking the account.
Text to speech fact videos fill feed gaps fast and cheap. Here’s how brands should brief, scale, and vet the format for ROI.
Coordinating multiple creators on one campaign breaks down fast without shared briefs, timelines, and QC. Here’s how to fix it.
POV storytelling scripts turn creator content into empathy machines that cut CPA, here’s how to brief, structure, and scale them.
Serialized UGC turns one-off creator posts into episodic series that build retention, lower CPA, and compound brand equity over time.
ASMR product demos are driving outsized add to cart rates on TikTok Shop. Here’s how brands brief, produce, and measure the sound on format.
Matching content format to funnel stage turns random creator posts into a system: stories for awareness, demos for consideration, explainers for conversion.