Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Newsletter creator partnerships on Substack and Ghost deliver conversion rates short-form video can’t match. Here’s the brand playbook for evaluating and activating these high-intent channels.
Podcast sponsorships vs. short-form video: a rigorous framework for brand marketers to evaluate CPM efficiency, audience depth, and conversion quality across both formats.
How Coach, Patagonia, and Milani are restructuring creator briefs to deliver sensory, demonstration-first, and expert-validated content that converts Gen Z’s evidence-driven buyers.
Learn how to use AI-driven audience insights to build a format prioritization matrix that allocates limited resources between vertical video, podcasts, newsletters, and livestreams.
A tactical playbook for CPG brands designing creator content that doubles as retail media assets across Amazon DSP, Walmart Connect, and Target Roundel — without rebuilding from scratch.
Turn cultural moments like the Katy Perry Met Gala meme into sponsored revenue within hours using pre-approved creative protocols, rapid brief templates, and FTC-compliant disclosure architecture.
A production brief template that helps brand creative directors design creator content optimized for AI shopping recommendations and generative search.
Sensory-first creator content drives 3x higher save rates. Here’s how to brief for ASMR and tactile formats that algorithms reward.
A creative testing protocol to decide how much creator campaign budget should fund platform-native vs. brand-directed short-form video.
Cut creator production costs by 60% with a one-shoot template that generates platform-native assets for TikTok, Reels, Shorts, and LinkedIn from a single session.