Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Paid courses are becoming a creator-brand monetization channel that builds trust, generates first-party data, and diversifies revenue beyond deals.
A practical framework for allocating budget across short-form, long-form, livestreams, and paid courses without fragmenting your brand story.
A second-screen content strategy briefing framework helps brands direct creators for viewers who watch TV with a phone in hand.
How brands use AI to turn one live-shopping stream into a week of short-form assets, cutting content costs and boosting ROI.
Unified library distribution lets brands push one vetted UGC asset pool across web, social, email, and paid — cutting approval time and legal risk.
ADWEEK’s second-screen pivot reveals a content format brands can’t ignore: co-viewing behavior that turns passive audiences into active buyers.
Why the ASMR ingredient pour format builds F&B brand trust fast — and how to brief it without triggering FTC compliance risk.
A two-week skeptic-to-convert series builds more trust than any single post, if brands brief and disclose it correctly.
Meta now weights the 5-second engaged view. Here’s how to re-cut creator hooks, briefs, and edit timelines to hit the new retention standard.
Two creators, one shared screen, real purchase decisions — why co-browsing videos convert better than solo hauls and how brands can brief them safely.