Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
In 2025, creators and marketers still debate whether “dayparting” influencer content — timing posts for peak audience hours — truly…
Silent activism in cause marketing is reshaping how brands connect with socially conscious audiences. Today’s consumers want authenticity, not empty…
The art of the “product discontinuation” campaign is more than just phasing out old inventory—it’s a strategic marketing moment. By…
Sonic branding in influencer content is emerging as a powerful tool for building memorable identities online. By leveraging audio logos…
Sonic branding in influencer content is redefining digital marketing by harnessing the power of sound to create memorable, shareable moments.…
Influencer marketing in the “Right to Repair” movement has become a powerful tool to raise awareness, advocate policy change, and…
Want to boost your brand’s visibility and trust through a unique social proof strategy? Learning how to create an influencer-led…
Partnering with “maker” influencers on DIY and how-to content that sells product unleashes a powerful, trust-based channel for brands targeting…
Sensory marketing is revolutionizing how brands engage audiences, tapping into sound and sensation for deeper influence. In 2025, influencers use…
The psychology of parasocial relationships—one-sided bonds viewers form with media personalities—shapes how audiences engage with brands, content, and purchasing decisions.…