Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Repurposing influencer content across multiple marketing channels is the key to amplifying reach, boosting engagement, and maximizing ROI in 2025’s…
Time-sensitive content, particularly flash campaigns and limited drops with influencers, has become a powerful strategy to generate buzz and boost…
Shoppable influencer content is reshaping the way brands and consumers interact on e-commerce platforms. By seamlessly connecting engaging influencer posts…
Influencer event marketing has evolved rapidly, transforming from strictly virtual gatherings to dynamic IRL (in real life) experiences that energize…
Influencer-led product development and co-creation strategies have transformed how brands bring new offerings to market in 2025. By involving influential…
Documentary-style content has paved the way for long-form influencer partnerships in 2025, letting brands and creators tell immersive stories that…
360-degree video and VR content with influencers are transforming digital marketing as we enter 2025. These immersive formats allow brands…
Educational content partnerships with expert influencers are reshaping how organizations share knowledge and build trust online. By collaborating with respected…
In today’s digital marketing landscape, brands are constantly comparing podcast sponsorships vs traditional influencer posts to maximize return on investment…
Live shopping events are rapidly transforming ecommerce by blending influencer-driven content with instant commerce capabilities. Brands, influencers, and consumers converge…