Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Restructure your creator briefs around revenue attribution to track conversions from production day one and prove influencer marketing ROI.
Design live streams for real-time vertical clip extraction and instant creator amplification — no post-production bottleneck required.
A creative brief template helping brands direct creators to produce AI-enhanced vertical video optimized for discovery, remix, and shoppable integration.
Brands are turning single live streams into hundreds of platform-optimized clips using automated vertical reformatting—extending ROI for weeks.
Gen Z demands authenticity in social commerce but still expects polished buying experiences. Here’s how brands can design creator campaigns that thread that needle.
A creative direction playbook for briefing creators to produce vertical-first shoppable content that converts viewers into buyers at every swipe point.
A creative direction playbook for briefing creators to produce vertical-first shoppable content that converts viewers into buyers at every swipe point.
Forward-thinking brands design creator assets specifically to be remixed, dueted, and stitched—turning platform features into earned media amplifiers.
Brands must rethink creator briefs as TikTok’s AI discovery layer rewards remix-ready, modular short-form content over polished campaign assets.
Five emerging short-form creator formats are outperforming traditional product reviews for driving add-to-cart behavior in social commerce.