Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The power of simplicity in design and messaging drives higher engagement, better user experiences, and more successful brands. In 2025’s…
The power of simplicity in design and messaging lies in its ability to convey information effectively and foster positive user…
Looking to build a connection? A guide to creating a brand voice that resonates with Gen Z is essential in…
The psychology of color theory in logo design and branding plays a crucial role in influencing customer perception. Brands that…
Building a crisis communication plan for influencer partnerships is essential as brands face growing scrutiny over online endorsements. With social…
In 2025, the rise of integrated brand ecosystems is reshaping how companies connect with consumers and sustain growth. Brands are…
Running a successful campaign in 2026 requires a keen understanding of the latest FTC compliance guidelines. An effective FTC compliance…
Influencer-led product launches have revolutionized the digital marketplace, enabling brands to reach global audiences quickly and authentically. These campaigns leverage…
Influencer marketing in regulated industries is evolving rapidly, presenting unique challenges and opportunities. Organizations in sectors like finance, healthcare, and…
In 2025, the rise of digital platforms has shifted marketing power from traditional celebrities to authentic creators. The primary keyword…