Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Creating a brand style guide for a global audience ensures consistency, nurtures recognition, and empowers teams worldwide to communicate with…
The power of the cliffhanger is a storytelling technique that keeps audiences craving more, especially in episodic content. In a…
Establishing a brand voice that is both authoritative and approachable bridges trust and relatability, setting your business apart in a…
The psychology of color in branding is a crucial element in shaping how audiences perceive brands and influencer content in…
The psychology of color in branding is a cornerstone of modern marketing, shaping how audiences feel and behave toward brands…
Building a powerful brand community can transform your business. By nurturing authentic connections among your customers, you turn them from…
Launching a guide to creating a brand mascot that is lovable and shareable can transform how audiences interact with your…
Want to turbocharge your brand’s online presence? Building a YouTube Shorts strategy can help you reach massive audiences in record…
The art of the brand launch video is an essential tactic for businesses looking to dominate their industries in 2025.…
A strong brand voice is more than just clever copy—it’s the foundation for meaningful connections with customers. When you develop…