Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to negotiate “favored nations” clauses is crucial for securing the best rate and terms in today’s highly competitive…
Effective influencer campaigns can significantly boost share of wallet for a CPG brand by engaging high-intent shoppers where they spend…
The right of publicity law directly impacts how influencers’ names, images, or likenesses can be used, especially in perpetuity. Navigating…
Building a talent pipeline for your influencer program is essential to maintain momentum, relevancy, and results in today’s ever-evolving creator…
Understanding how to model influencer marketing impact in a marketing mix modeling (MMM) platform is essential for marketers seeking to…
Effective influencer marketing demands more than creative synergy; it requires rigorous financial oversight. This CFO’s Guide to influencer marketing explores…
Understanding how to calculate the opportunity cost of choosing one influencer over another is critical for brands determined to maximize…
Leveraging influencers to drive attendance for virtual and metaverse events is a proven strategy for skyrocketing your reach in 2025.…
The creator economy is booming in 2025, and many digital talent professionals want a say in how it develops. But…
The legal difference between a “creator guild” and a “creator union” is crucial for anyone navigating content creation, digital media,…