Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on Glassdoor and LinkedIn with employee influencers has become vital for brands aiming to enhance their employer brand and…
In this case study, discover how a luxury hotel chain uses influencers for reputation management in the competitive hospitality market.…
The future of text-based influencers on platforms like Substack and Ghost is unfolding rapidly. As more creators turn to newsletter…
In this case study, we reveal how a B2B brand harnessed influencer-hosted webinars to generate Sales Qualified Leads (SQLs). By…
Launching an ambitious digital marketing campaign can rapidly boost site visits, but high traffic doesn’t always translate into deep engagement.…
When a brand faces a public communications crisis, harnessing influencers can be a game-changing strategy. This case study explores how…
A well-executed campaign can generate viral engagement on one platform while falling flat on another—a challenging reality in digital marketing.…
Marketing on Patreon offers brands a unique way to sponsor creators and tap into devoted, niche communities. As mainstream advertising…
Universities are increasingly exploring creative ways to attract prospective students, and student and alumni influencers have emerged as a powerful…
Marketing on Character.AI and other AI chatbot platforms is rapidly transforming digital strategies in 2025. Brands now reach audiences through…