Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A product launch that was met with customer confusion can derail even the most promising business ventures. Understanding what went…
Pop-up shops have redefined retail with their ability to rapidly boost visibility and revenue for brands. In this case study…
A trade show booth that failed to generate any leads can be a costly disappointment for businesses. Maximizing opportunities at…
Referral marketing programs are a proven driver for scalable growth, with many brands achieving a rapidly growing customer base through…
A failed public relations initiative can have lasting implications for a brand’s credibility. When a PR campaign results in negative…
In this case study, we analyze a successful content marketing campaign that drove organic traffic to new heights. By following…
Launching an email marketing campaign that lands in the spam folder can feel like a wasted opportunity. In this post-mortem,…
In 2025, retail success relies on more than products—it hinges on smart strategies that draw shoppers offline. Explore this case…
Executives often push for rapid results with flashy promotions, but a mismanaged campaign can quickly become a resource sink. This…
Brands across industries continually seek innovative strategies to draw in and retain customers. Implementing a freemium model to acquire customers…