Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In today’s B2B marketing landscape, the impact of influencer strategies has never been greater. Corporate executives as B2B influencers are…
The role of social audio (X Spaces, Clubhouse) in modern influencer campaigns has rapidly evolved in 2025, giving brands new…
Non-profits today are reimagining fundraising by harnessing the power of micro-influencers. This case study on how a non-profit used micro-influencers…
When a viral campaign with negative brand sentiment unfolds, brands face a lasting reputational challenge. In 2025, more brands have…
Looking to move beyond the Big 5 social platforms? Learning how to activate influencers on Twitch, Reddit, and Discord can…
Patreon has emerged as an innovative platform, bridging the gap between brands and creators for powerful collaborations. As the creator…
Discover how Duolingo uses gamification in its influencer marketing to supercharge engagement and drive app downloads. By fusing playful elements…
B2B cybersecurity firms face fierce competition and ever-evolving threats. Leveraging the expertise of ethical hackers on YouTube helped one firm…
In 2025, a leading B2B cybersecurity firm partnered with ethical hackers on YouTube to enhance its brand and increase client…
Creator coins and NFTs have rapidly reshaped digital ownership and creative monetization in 2025. As more creators explore these tools,…