Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of “hyper-niche” professional influencers is transforming social media in 2025, bringing experts like surgeons on TikTok into mainstream…
The rise of the “AI-managed” creator marks a transformative leap in digital content creation, as intelligent algorithms increasingly orchestrate entire…
The creator securitization trend is reshaping the landscape for influencers, turning digital personalities into investable assets. As more creators explore…
The rise of the circular economy has dramatically transformed how individuals and brands think about waste, reuse, and sustainability. When…
Live shopping on platforms other than social media is transforming eCommerce in 2025. Brands are embedding interactive sales experiences directly…
The Great Unbundling is reshaping the digital content economy as creators leave media brands to go independent. This seismic shift…
The deglobalization of influence is reshaping how social media operates and impacts societies worldwide. As global platforms fragment, regional social…
The rise of “hyper-local” B2B influencers for field marketing is redefining how businesses connect with their target audiences in 2025.…
The concept of the Sovereign Creator is revolutionizing digital influence in 2025. As more creators move beyond single platforms, platform-agnostic…
The “creator economy recession” is reshaping the digital landscape in 2025 as inflation drives major changes in creator rates and…