BeReal strategies have sparked questions across the social media marketing landscape: Is the platform still a viable option for brands in 2025? As user behavior evolves and authenticity demands rise, it’s worth examining whether brands can successfully engage on BeReal—even amidst shifting digital trends. Let’s break down the platform’s value, challenges, and smart approaches to brand involvement today.
Understanding the BeReal Platform: Authenticity as the Key Differentiator
BeReal burst onto the social media scene with a simple promise: capture and share an unfiltered moment, once per day, at a random time. Unlike traditional networks, BeReal rejects curated perfection. This focus on authenticity shaped its rapid uptake among Gen Z and Millennials, who increasingly seek transparency and realness in their digital spaces.
The rules are clear: users must post within a two-minute window, and both front and back cameras are used to reflect the moment honestly. These mechanics foster a raw, communal experience. For brands, this ethos presents both a challenge—no room for over-produced content—and an opportunity to connect more deeply through genuine human moments. Understanding this environment is essential before building any BeReal strategies for brands eager to engage in 2025.
The State of BeReal in 2025: User Trends and Brand Inclusion
As of 2025, BeReal has settled into a steady, loyal user base, even as newer platforms emerge. According to recent industry data, BeReal retains over 25 million active users globally. Its audience, still dominated by Gen Z, increasingly values digital spaces free of excessive advertising and influencer clutter.
However, BeReal has begun to test subtle monetization routes, including opt-in features for exclusive content and limited opportunities for brand-generated posts. These features remain distinctly user-centric, aligning with the platform’s commitment to authenticity. Brands considering BeReal must approach with caution, using research-backed BeReal strategies that fit with the platform’s understated culture rather than disrupt it.
Creating Impactful BeReal Campaigns: Practical Brand Strategies
Brands can succeed on BeReal by following a set of well-defined approaches that focus on transparency and relatability. Consider these proven BeReal strategies for brands:
- Employee-Driven Content: Let staff share real, daily experiences—company lunches, honest behind-the-scenes moments, or authentic reactions. This approach humanizes your brand and builds trust.
- Product in Daily Life: Highlight your product or service in unpolished, everyday situations. For example, a coffee brand might share a shot from a team member’s actual morning routine.
- Community Engagement: Feature stories or moments from loyal customers (with permission). UGC that feels spontaneous and genuine aligns perfectly with BeReal’s culture.
- Timely Reactions: Leverage BeReal’s real-time notification to react to current events or relevant industry news, showing your brand keeps a finger on the pulse—without forced trend-hopping.
Keep in mind, content should never feel like an ad. Instead, strive for transparency and relatability, using visuals and captions that echo how real users communicate on the platform. Avoid “over-branding,” and focus on moments that foster honest, two-way engagement.
Navigating Limitations: Challenges for Brands on BeReal
While BeReal offers unique opportunities, it carries inherent risks for brands accustomed to high polish and precise planning. Here are key limitations to factor into your BeReal strategies:
- Limited Reach: BeReal doesn’t promote discoverability through hashtags or algorithms, making organic virality rare. Most content is visible only to your existing friend base.
- No Paid Ads (Yet): The platform’s monetization remains user-focused in 2025, with no direct ad placements. This curbs traditional campaign scalability.
- No Scheduled Content: The random posting requirements prevent automated scheduling, necessitating real-time response and genuine participation from your team.
- Strict Authenticity: Attempting overly slick or salesy content risks backlash from the community, who value BeReal’s original ethos.
Brands must ask themselves: Is your organization ready to embrace spontaneity and relinquish over-branding? Success on BeReal demands a willingness to be vulnerable and genuinely responsive—qualities that might not align with every company’s marketing DNA.
EEAT Best Practices for Brands Using BeReal
To maximize credibility, brands must apply Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles—now crucial in the age of AI-driven search. Here’s how to weave EEAT into your BeReal strategies:
- Experience: Share direct, unscripted experiences from your own team, rather than highly edited narratives. Feature employee voices, their journeys, and day-to-day realities.
- Expertise: Offer insights grounded in your true expertise, such as a nutritionist answering common food myths while in their daily routine. Relatable expertise feels credible and builds loyalty.
- Authoritativeness: Participate in relevant community conversations—answer questions, show your process, and maintain active, honest interaction without sounding corporate.
- Trustworthiness: Disclose partnerships, sponsored moments, or customer stories clearly. Transparency about intent and involvement is non-negotiable.
Brands that respect EEAT are more likely to resonate on BeReal and avoid dismissive attitudes from the discerning Gen Z audience. Trust, community interaction, and real-world proof replace traditional self-promotion as the new standard for social influence.
Measuring Success on BeReal: KPIs and Next Steps
With no ads or built-in analytics as of 2025, measuring success on BeReal looks different from other platforms. Consider alternative metrics such as:
- Qualitative feedback from users via direct comments and discussion
- Level of employee engagement and internal culture boost
- Shifts in brand sentiment tracked through broader social listening
- Correlation between BeReal participation and increases in direct traffic or organic search queries
If your brand’s BeReal experiments reveal authentic engagement and supportive community feedback—even at smaller scale—it could indicate true alignment with your audience’s current values. Use insights from BeReal to inform more traditional campaign approaches elsewhere, translating learnings about authenticity and relatability into broader digital strategy.
Conclusion: Should Brands Invest in BeReal in 2025?
BeReal can still be a viable space for brands—but only for those willing to discard old marketing scripts and authentically engage. By respecting the platform’s tone and applying thoughtful EEAT principles, brands can build deeper trust and loyalty, even if results aren’t immediate or easily measured. Approach BeReal as a learning lab for transparency-first digital strategy.
FAQs: BeReal Strategies and Brand Engagement
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Is BeReal still growing in 2025?
While BeReal’s explosive growth phase has slowed, it maintains a committed user base. Its core audience, particularly Gen Z, continues to value the platform’s emphasis on honesty and spontaneous sharing.
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Can brands run ads on BeReal?
As of 2025, BeReal does not support traditional paid advertisements. Brand participation is limited to organic content that aligns with community culture and authenticity.
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What types of brands perform best on BeReal?
Brands that value transparency, have strong internal culture, or are willing to showcase daily realities (e.g., consumer goods, wellness, tech startups) tend to perform best. Industries reliant on high polish or regulation may face greater challenges.
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How should brands measure ROI on BeReal?
Focus on qualitative feedback, shifts in internal brand culture, and observed changes in external sentiment. BeReal success isn’t typically measured in direct conversions or reach, but in strengthened community and brand trust.
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What are best practices for brand content on BeReal?
Share employee stories, highlight in-the-moment experiences, keep branding subtle, and always be transparent about sponsored or promoted content. Consistency with community norms is essential to maintain credibility.