Browsing: Case Studies
The rise of AI has transformed multiple industries, but few developments are as groundbreaking as the first legal precedent set…
When a creator brand crumbles, the story often begins behind the scenes. In this post-mortem: a creator brand that failed…
The first leveraged buyout (LBO) of a creator-owned media empire marks a transformative moment in digital entrepreneurship. This case study…
The world of influencer marketing continues to innovate, and the first DAO-led influencer marketing campaign has set a bold new…
In 2025, businesses are rapidly adopting artificial intelligence for marketing, but sometimes even advanced systems falter. This post-mortem dives into…
In today’s digital landscape, the boundaries between brand and publisher are blurring. This case study spotlights a D2C brand that…
The first successful unionization of influencers at a major brand has made headlines in 2025, shedding light on labor rights…
Nations are leveraging digital influence more than ever, and a standout example is how a nation-state used influencers for soft…
The story of a creator-led brand that failed its IPO offers a masterclass in modern business dynamics. When personal influence…
The first hostile takeover of a creator-led D2C brand sent shockwaves through the digital commerce industry, raising critical questions about…