Browsing: Case Studies
Non-profits today are reimagining fundraising by harnessing the power of micro-influencers. This case study on how a non-profit used micro-influencers…
When a viral campaign with negative brand sentiment unfolds, brands face a lasting reputational challenge. In 2025, more brands have…
Discover how Duolingo uses gamification in its influencer marketing to supercharge engagement and drive app downloads. By fusing playful elements…
B2B cybersecurity firms face fierce competition and ever-evolving threats. Leveraging the expertise of ethical hackers on YouTube helped one firm…
In 2025, a leading B2B cybersecurity firm partnered with ethical hackers on YouTube to enhance its brand and increase client…
The direct-to-consumer (D2C) pet brand market is fiercely competitive, with brands seeking innovative ways to capture online attention. In this…
In 2025, a leading fintech app leveraged fin-fluencers to build trust and acquire users, transforming its growth strategy in a…
In this case study, we reveal how a CPG brand used influencer seeding to win shelf space at Target, outmaneuvering…
B2B influencer campaigns are lauded for their ability to generate high-quality prospects, but what happens when your influencer program results…
Legacy brands often struggle to remain relevant in an ever-changing digital environment, but a bold contrarian influencer strategy can spark…