Browsing: Strategy & Planning
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…
Want to know how to structure a campaign that drives pre-orders for an unreleased product? Capturing early demand can make…
Building buzz and securing early sales for your latest innovation begins with learning how to structure a campaign that drives…
The rise of online brand engagement brings new roles into focus, notably Chief of Community and Influencer Marketing Lead. These…
Using influencers to announce and manage a merger or acquisition (M&A) is a powerful strategy in 2025, offering companies a…
Building a business continuity plan for your influencer program is no longer optional—it’s a vital strategy to protect your brand…
Preparing to present influencer marketing metrics in a board of directors meeting requires more than just spreadsheets and slides —…
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…
Calculating the carbon footprint of your influencer seeding program is essential for brands aiming to balance marketing with sustainability. With…
Curious about sustainability in digital marketing? You’re not alone. Learning how to calculate the carbon footprint of your influencer seeding…