Browsing: Strategy & Planning
If you want to scale your content strategy in 2025, learning how to create a content engine by systematically repurposing…
Measuring the impact of influencer marketing on shareholder value is a top priority for today’s data-driven CMO. As budgets tighten…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to capture rich, consent-based audience insights while fostering…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to collect valuable, consent-driven insights while engaging audiences…
The Creator Economy is rapidly reshaping brand marketing, partnerships, and intellectual property law. For chief legal officers, managing risks in…
Understanding how to calculate the velocity of trust in a new creator partnership is critical for brands and creators aiming…
Looking to master how to use influencers to de-escalate a customer service crisis on social media? Leveraging influencer trust and…
As brands increasingly invest in influencer partnerships, understanding how to measure the impact of influencer marketing on a company’s stock…
Successfully launching a new tech standard requires more than innovation; you need a carefully structured campaign to drive adoption. Knowing…
How to build a creator-led product development and R&D process is a hot topic for 2025 as organizations strive to…